Ask: The client wanted a fresh, new take on all Actually Foods sales and social materials. They needed to stand out for the Sales Team pitching product, as well as to gain more engagement and followers online.
Answer: I pitched that the refreshed materials should pull from the colours and shapes on the packaging. From there, we evolved the branding through bold use of colour, new photography, and 3D elements. The new look represents the fun, out-of-the-box nature of Actually Foods cricket puffs.
Booth concept I developed that influenced the above art direction.
