Ask: The team needed a logo and brand identity that communicated how Simplyclose simplifies the process of residential real estate closings. How? By creating an online platform for virtual real estate closings and providing 24/7 customer support.
Answer: The creative centres around the idea that Simplyclose is helping bring the old way of doing real estate into the 21st century with home closings at your fingertips. Visually, I wanted to represent old and new by combining architectural influenced sketches with modern design elements and copy.
